Handle the objection. Keep the deal.
Plain, proven playbooks for the objections that cost salespeople the most deals. Read the approach, then let WordTrack write the reply.
Car sales text message templates that get a reply
Templates for the texts that actually decide deals, from the first message to the silence after a quote, with the reason each one works.
Read the playbook →8 min readCar sales email templates that get opened
The email side of the job: subject lines that survive an inbox, plus what to send for the internet lead, the written quote, and the thread that went quiet.
Read the playbook →10 min readCar sales word tracks that sound like you
The reps who handle the floor well decided where each answer was going long before the customer said anything. Here is the structure underneath that, and the four objections worth having ready.
Read the playbook →7 min readWhat a BDC is in car sales, and what the job actually is
BDC stands for Business Development Center. Here is what the department is for, what a BDC rep actually does, and where the job ends and the salesperson begins.
Read the playbook →11 min readCar sales terminology: the dealership slang you will hear your first week
The floor has its own language, and nobody stops to translate it for the new rep. Here is what the words mean, which ones to never say in front of a customer, and the vocabulary that actually sells cars.
Read the playbook →8 min readThe road to the sale, and what each step is actually for
Most stores teach some version of the same ten steps, and reps still lose deals in the middle of them. What each step is really for, and how to find the one yours die on.
Read the playbook →8 min readHow to respond to internet car leads
Internet leads go to whoever answers first with something worth answering. Which channel to open on, what the first message has to do, and how to work a lead that never replies.
Read the playbook →8 min readHow to handle "let me think about it" in car sales
Almost nobody who says this goes home and thinks. There is one unresolved thing behind it that never made it into the sentence. How to get it named before they walk, and what to send after they do.
Read the playbook →6 min readCar sales texting that gets a reply
Texting is where car deals are won and lost now. Here is how to text customers so they answer, from the first message to the follow-up, and where most reps go wrong.
Read the playbook →7 min readAutomotive BDC phone scripts that book appointments
A BDC rep lives on the phone and the follow-up text. Here are the scripts that book appointments, written as word tracks to make your own, not lines to recite.
Read the playbook →8 min readThe car sales cold call script that earns a conversation
Cold calling is a different job than answering a lead. The lists worth working, an opener that earns the second sentence, and messages people call back.
Read the playbook →4 min readWhy salespeople leave customers on read
The deal you lose is usually not the one you fought for. It is the one you never answered. Here is why reps leave customers on read, and how to stop.
Read the playbook →4 min readHow to respond when a car buyer says the payment is too high
The payment objection is the most common one on the floor and the most misread. Here is what it really means and how to move past it without cutting price first.
Read the playbook →Reading about it is step one.
WordTrack turns any of these objections into three ready-to-send replies in about ten seconds, written the way you type.